I later offered some of my trail mix to my neighbor, and a woman in the row behind me yelped, “Me too!” and dug into my container. These lessons were punctuated with dance sessions, where everyone was forced to stand and dance in groups they’re small icebreakers that made the entire seminar feel like a more communal activity - perhaps too communal for me. Hussey spent the next several hours alternating between the theoretical – the idea of demonstrating value – and the practical – how to approach a man at the bar and the most effective pickup lines. The central idea of Hussey’s approach is basically to build self-confidence and an independent, fulfilling life in order to attract desirable men - like I said, sound advice. Hussey promised the 800-something women in the auditorium that he could help them manage these situations and empower themselves to be more proactive in their love lives without appearing desperate. “And then, she’ll request a tribunal of her friends to decide what it means,” he added. Hussey recounted a familiar situation: A woman calls her friend in hysterics about how a man has broken her heart and she doesn’t ever talk to him again, but then a few days later… Women giggled and cheered most of the audience was in their late 20s or early 30s, but there were many women who looked younger and much older. He looked at the crowd with a winsome half-smile and said earnestly: “Love is shit. A seven-hour seminar isn’t quite as painful when the host is as easy on the eyes as Hussey is. Women screamed like they were at a boy band concert as Hussey walked on stage in his jacket and jeans and Adidas high-tops.

“YES!” said the woman, nodding vigorously. Julia leaned over me: “Do you think he’s really hot, too?” She was contemplating purchasing some of his paid online programs. She hadn’t read his book, but had watched all of his YouTube videos. I asked the woman sitting to the right of me if she was familiar with Hussey’s work. A few weeks later, I found myself waiting for Hussey to take the stage.

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